Story


It all started with a passion for personal care products made from natural ingredients. Everything we do has an impact. That's why we look after every aspect of the supply chain and take responsibility for the disposal of the products. Our containers are reusable and recyclable. It's about loving ourselves, and every living thing on the planet.

This how NOE was born, short for Natural Organic Ethical. Partnering with local Australian Businesses and creating a community of conscious consumers, we create and sell plastic-free products and remove 1kg of ocean-bound plastic from the environment for each product sold.