Story


It all started with a completely random conversation on the last day of 2018 at the Woodford Folk Festival. Who could predict that 2 strangers from 2 different parts of the world with totally different lives would meet, instantly connect, and would never spend a day apart from that moment on? This is the magic of Woodford some would say. The discussion was about how to make a positive environmental impact on the products we buy every day. Wouldn’t it be great if there were more options for conscious individuals to be better consumers? How can we eliminate plastic packaging from personal care products and remove plastic from the ocean? Pretty serious stuff in the middle of salsa dancing and New Years Eve celebration, hey :-) 


When Todd fell in love with Australia and Elisabeth, he decided to bring his over 10 years of expertise in developing natural personal care products to The Land Down Under. His concern and care for the environment resonated with Elisabeth’s love for nature and Todd. Their healthy lifestyle and consumer ethics inspired the concept of NOE, short for Natural Organic Ethical. Partnering with local Australian Businesses and creating a community of conscious consumers, they create and sell plastic-free products and remove 1kg of ocean-bound plastic from the environment for each product sold.